x height media takes L.E.A.D.
L.E.A.D. (The Canadian Multicultrual LEAD organization for Mentoring and Training) is a Toronto-based organization that empowers its young members through mentorship, learning experiences and a focus on cultivating key skills for success.
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XHM Principle Designers, Leslie and Lisa, on opposite sides, in a group shot with the L.E.A.D. youth, guest speaker, Board member and Director Wendy Backles (back row, second from the right)

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Leslie works with L.E.A.D. members during session 1; brainstorming notes from a member

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Lisa looking on as L.E.A.D. members put together their final logos

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Mind Over Matter group members presenting their concept

Throughout the year, L.E.A.D. holds bi-weekly meetings where youth participate in fun, character-building exercises and are taught life lessons by volunteer speakers from diverse professional backgrounds. With this in mind, when we were invited by L.E.A.D. Director, Wendy Beckles, to conduct a session of our choice, we thought: what better way to tie in creative thought and valuable message than with a logo design challenge? Following a brief presentation on the fundamentals of logo design, we split the class into four groups, with one member from each drawing the name of their collective from a hat. The A-Team, Leaders of the New School, The Game Changers and Mind Over Matter were established – now they each needed a logo. The youth were then left to disperse to random corners and brainstorm collectively within their groups, considering points like: What does our group represent? Who are we appealing to? What colours will we choose? How do we want to present ourselves? We guided them along the process, providing collaboration and ideation tips, while allowing them to develop their own ideas. For the next meeting, the groups presented their logos, and our job to select the winning solution was not an easy one. We were met with deep concepts, and simple to detailed illustrations that demonstrated thought and effort on the students’ parts. After some moments of deliberation and tallying scores, Leaders of the New School and The Game Changers tied for best logo, but The Game Changers won overall for scoring best in the four areas of evaluation. In the end, our takeaway message for the youth was: the essence of a company is fundamentally translated through their logo. And this being what makes them stand apart from others, they’re not trying to be like everyone else – and neither should these youth, as individuals. Additionally, the students should consider their names as logos, and remember that whatever they present of themselves to the world, should be how they want their name to be remembered. To the youth at L.E.A.D. – we enjoyed interacting with you all, and great job!
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The winning logos from Leaders of the New School and the Game Changers

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